The LSE Directory / Trading influencers
Alex Haywood is a British trader and educator who co-founded Axia Futures, a London-based proprietary trading education company whose flagship offerings, including the "Trading with Order Flow" and "Footprint Edge" courses, teach retail and aspiring professional traders to read price ladders, footprint charts, and volume/delta data to anticipate short-term price movement in futures markets. He has spent over a decade in the proprietary futures trading industry, roughly half of it developing and mentoring trading teams across Europe, and has appeared on outlets such as Bloomberg discussing futures markets and order flow trading. Axia Futures, operated under the regulated entity Axia Markets Pro Limited (FCA-authorised), positions Haywood's teaching around auction market theory and order flow analysis rather than traditional indicator-based technical analysis; claims about student outcomes and trader performance are the company's own marketing claims rather than independently verified results.